Sawa Kurotani looks at the phenomena known as the "Yakeato Junior" generation in her latest Behind The Screen colum:
The Yakeato generation was, in retrospect, a privileged group. If their childhood was made difficult by loss, poverty, hunger and related mental trauma, their adulthood was characterized by ever-improving standards of living and boundless optimism for the future. They worked hard, but there was clarity of purpose in their labor. Already in the advanced stages of their lives and careers by the time of the Heisei recession, they amassed the world's highest rate of personal savings for a secure retirement.
I'm thinking about the Yakeato generation because of my evolving research interests in the changing meaning of work among contemporary Japanese. Through their everyday choices and actions, Yakeato-generation parents firmly instilled the notion of work as an obligation in the minds of their children, whom I call Yakeato Juniors. Yet, as I develop my thoughts on the radical social and economic change in Japan during and after the economic bubble of the late 1980s, I have come to recognize that the life experiences of Yakeato Juniors differed significantly from those of their parents.
Who, then, are the Yakeato Juniors? They were born in the late 1950s, throughout the '60s and into the early '70s. They grew up in an increasingly affluent society where more than 90 percent of the population came to consider themselves middle-class. They came of age and entered the workforce in the late 1970s and throughout the '80s. Unlike their frugal and conservative Yakeato parents, or politically oriented older siblings of the Dankai no Sedai, or Japanese baby boomer generation born shortly after World War II, Yakeato Juniors learned to enjoy material comfort at an early age and, as young adults, drove the surge of conspicuous consumption during the bubble economy of the late 1980s. If the Dankai was the first generation of modern Japanese who "knew no war," Yakeato Juniors are the true heirs of Japan's postwar economic miracle, the first generation who knew no poverty.
Yakeato Juniors adopted a worldview much more individualistic than that of previous generations, and came to be dubbed shinjinrui, or "a new breed of human," by their elders.
But their good fortune did not last forever, and Yakeato Juniors' experience in the last two decades shook their worldview to its foundation. As Japan entered a 20-year period of economic stagnation following the collapse of the bloated economy, Yakeato Juniors faced radical changes in corporate structure and workplace culture. The corporate largesse of the bubble era disappeared and the promise of lifetime employment--a staple of postwar Japanese human resources management--quickly became a tale of the past. Too young to give up and too old to change course, failing to adapt was not an option, or so it seemed. Yakeato Juniors pushed themselves hard, so hard that many ended up with nervous breakdowns, karoshi (death by overwork) or karo-jisatsu (suicide as a result of stress from overwork).
The predicament of Yakeato Juniors now in their 40s and 50s reveals that their "individualism" was, in fact, underwritten by the very economic forces that they grew up taking for granted.
Recent studies by Atsushi Miura, author of the best-selling Karyu Shakai (Low society), suggest that younger generations who came of age after the collapse of the bubble economy already knew that an "all middle-class" society was a dream of the past, that hard work is not always rewarded and that there is little more for them to protect than their own creature comfort. As to their personal fortunes, they are more sharply polarized than any other generation since the end of World War II: The shrinking middle class is caught between a small but stable core of the superrich and an increasing number of economically marginalized. They figure out early in their lives that there are "winners" and "losers" in the brave new world of the neoliberal global economy, and they are better off finding proportionate success in their own station.
Yakeato Juniors are the generation betwixt and between, caught between the quasi-utopian postwar ideology of hard work and reward creating an "all middle-class" society and the harsh, ever-changing reality they face daily at home and at work. They are caught between the collective goals inherited from their parents and the individual achievement and satisfaction that they learned to pursue as young adults.
The life course of this generation is uniquely marked by ambivalence and dissent, in a way that stands out in Japan's postwar social history.
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