So, after working for 18 years, most recently as a writer and executive producer for “The Sopranos” (the episode in which Tony murders his nephew Christopher was his), Weiner, who is 42, has become an overnight success in a very particular, Hollywood way. He is suddenly a “genius,” a meal ticket and the 800-pound gorilla in every room he’s in. It is already show-business legend that he wrote the pilot of “Mad Men” in 1999 while working on the Ted Danson sitcom “Becker.” In 2002, Weiner sent the pilot as a writing sample to David Chase, who created “The Sopranos,” which is how he was hired. That HBO, under its previous leadership, passed on “Mad Men” while Weiner worked on its biggest hit, leaving the field open for the upstart AMC to reap the glory, is one of those stories that give underdogs of all breeds in this town a reason to get out of bed in the morning.
Weiner’s achievements with “Mad Men,” which is produced by Lionsgate, are plentiful, starting with the storytelling. Setting it in the early 1960s, on the cusp between the repression and conformity of the cold war and McCarthy-era 1950s and the yet-to-unfold social and cultural upheavals of the 60s, allows Weiner an arc of character growth that is staggering in its possibilities. It also gives him the opportunity to mine the Rat Pack romance of that period, when the wreaths of cigarette smoke, the fog of too many martinis — whether exhilarating or nauseating — and the silhouettes specific to bullet bras only heightened the headiness of the dream that all men might one day become James Bond or, at the very least, key holders to the local Playboy Club.
Deepening the tension between that fantasy and reality, Weiner has put Sterling Cooper, the fictional ad agency that employs the show’s characters, on the old-school, WASP side of the equation, letting them revel in their racism, sexism and anti-Semitism. It was during that period that the creative revolution in advertising was taking off at agencies like Grey and Doyle Dane Bernbach, where Jews and some women held leadership positions. That Sterling Cooper’s creative director, Don Draper, is played by Jon Hamm, a leading man in the Gregory Peck mold who manages to make his sometimes oblique and often heartless character into a sympathetic figure (and won a Golden Globe for best actor), eases the pain.
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