Neomarxism (the image above is from here) has another interesting discussion on marketing trends as they relate to women in Japan and the influence of the media, magazines in particualr, on personal style and presentation:
As part of some professional research I am engaged in, I talked with two female fashion marketing experts last night about contemporary Japanese women in their 20s. For a majority of the post-war, a Japanese woman's lifestyle - fashion, makeup, hair, hobbies, general dispositions - could be almost perfectly deduced from her primary magazine of choice. The instruction and guidance are so precise that even the most individual extrapolation of the ingredients would still result in an extremely manifest membership to a certain style.Knowing this, I have been interested in the grand meaning behind the giant octopus Can Cam currently sitting on top of Japanese society. The magazine has a circulation estimated between 600,000 and 750,000 - quite possibly the best selling title in Japan outside of the phonebook weekly manga. According to my sources, even women who consider themselves non•no readers may also be glancing at Can Cam to skim tips. CC's popularity has been attributed to the three exclusive models (専属モデル) in their pages - Ebihara Yuri, Yamada Yu, and Oshikiri Moe - but these women (all in the same K-Dash jimusho keiretsu) have only broken into pop culture over the last year, whereas the magazine started quickly increasing readership after 2001.
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