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May 24, 2006



I hate choice. Maybe I should read this book.


Actually I was thinking about how some of the examples he used reminded me of you, Phatrick, should definitely read this book.


Mmmm, sounds like one for me too. I'm definitely a maximiser, (or just a miser?), and should follow the example of my satisficing wife more often. (I wonder did she satisfice when choosing me?!) I reckon about 3 choices is optimal for me, but if you try buying a mobile phone and contract these days then you have choices in the hundreds. Sometimes the modern world just gets me down.


Actually Schwartz uses the example of having to choose a long distance provider as an example of where he was a maximizer-looking for the best deal possible and was frustrated by it. I get overwhelmed when I want to buy electronics and usually buy one of the most popular models advertised in the shops here, since I don't have the time or energy to comparison shop. It's not worth it to me. But I'm with you, there's too much to know and be concerned with in the modern world, so I rebel and try to ignore it when I can.

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