I came across this interesting article about Haruki Murakami's (one of my favorite contmeporary authors) appeal in China from The Daily Yomuiri:
China hit by 'Murakami fever' epidemic
Satoshi Saeki / Yomiuri Shimbun Correspondent
BEIJING--The works of celebrated Japanese novelist Haruki Murakami, 55, are enjoying a burst of popularity in China, and his famous "Norwegian Wood" has sold more than 1 million copies.
The epidemic of "Haruki Murakami fever" seems to be supported mostly by the younger generation living in big cities. Among the nouveau riche and burgeoning middle class who grew up amid China's rapid economic growth, Murakami's novels have become must-read books.
"What attracts people to Murakami's novels the most is not only his concise, beautiful and humorous writing style, but also the lifestyle that he depicts, in which the character enjoys loneliness, emptiness and boredom," said Lin Shao Hua, professor of Ocean University of China, who translated the collected works of Murakami that were published by Shanghai Translation Publishing House. "His novels have been translated in the United States and European countries as well, but the popularity of Murakami in China is the highest in the world."
"Norwegian Wood" is the first Murakami work that Lin, 52, translated in 1989. Since then, a total of 27 Murakami novels have been published in China, including "Kafka on the Shore," which sold 260,000 copies.
It is said to be a miracle to sell 100,000 copies in China, and the popularity of Murakami novels there is legendary.
At the same time, young novelists have started imitating Murakami's style. Early this year, a parody whose title roughly translates as "No wood in Norway" was written by a female novelist.
Despite the large differences in political systems and ideology between Japan and China, Murakami's works have turned out to be very popular in China. Why?
According to Lin, most of the readers are either students or middle-class people aged around 30.
In June 2002, Lin handed out questionnaires about Murakami's novels to about 100 of his students who major in foreign languages. Among respondents, 47.4 percent said his novels provided them with viewpoints and methods to understand the world and society, while 36 percent said they sympathized with the solitude and loneliness of the character.
"It's now being said that if you haven't read Murakami novels, you aren't modern," said Shen Wei Fan, an editor of Shanghai Translation Publishing House. "Murakami's novels have taken the fancy of young people living in big cities."
Twenty-five years after the reforms and door-opening policies promoted by the Chinese government in pursuit of modernization, economic growth in China's urban areas has reached a certain level, and a new class of people, to whom Murakami's work appeals, seem to have dominated the market.
China's one-child policy, adopted in 1979 to counter its increasing population, is one of the reasons that led to the popularity of Murakami's novels among young people, who identify with the solitude and loneliness of the character in his novels.
"Compared to other Japanese literature, the distance between the character and the reader seems to be small in Murakami's novels, encouraging lonely young people who grew up without siblings to look for themselves in the novels," Lin said.
People in their late 20s to early 30s are big fans of Murakami, but at the same time are known as the so-called Internet generation, which harbors strong anti-Japanese sentiment. However, they seem to have no difficulty accepting Murakami's work.
Wang Li, 30, who works for a publishing planning company in Beijing, is a great admirer of Murakami.
"I like his writings as they are filled with a sense of cleanliness and transparency, and the novels are written from a universal viewpoint, making it easier for us to accept the content," Wang said.
Compared with traditional Japanese literature, the tone of Murakami's works seems far from pessimistic or oppressive, enabling non-Japanese to read them without understanding Japanese culture.
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